Tuesday, 17 April 2012

Evaluation Presentation

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Slide 3
In what ways does your media product use, develop or challenge forms and conventions of real media products? This that are most important conventions: barcode, dateline masthead. Title -Whilst doing my masthead research, I could see that a recurring style was to put the artists head in front of the title. I chose a font that was sans serif and not a design font so it would be thin enough for the title to fit in, without it being to small. I experimented with several colours for my masthead, which were also black and white, which were the colours I found to be most favoured when I analysed my questionnaires. I felt that red was the only colour which made the title really stand out. Splatter: Usually the splatters are bold, simple shapes but I went against conventions by giving the splatter a dripping effect and a soft edge. Coverline/explanatory: sometimes magazines, such as nme, will go against coventions and put a quote (instead of an explanatory) above the coverline, I decided to stick with conventions Sara Killeen + all explanatory text. Kickers: Sara Killeen, Ed Sheeran, Anna Smith. Celebrity names to draw attention. Eye flow; this is the direction of the eye flow…… I positioned the main coverline and the picture on the left hand side so that they both would be in the direction of the eye flow I stuck with conventions for my front cover image. Usually the models gaze is direct to the camera and I also made sure the shot was a mid shot which is also another convention of music magazines.
Slide 4
In what ways does your media product use, develop or challenge forms and conventions of real media products? Wall of pictures: the wall of pictures is more like the rolling stone because of how the pictures are going down the side but its also similar to NME because of the square and symmetrical layout. Editorial pillars: I decided to make my magazine wholly based on music, magazines can be focused on world issues, like in the rolling stone, but I decided to stick with conventions and make it purely a music magazine Editors note: the editors note has a tendency to talk about the conetns of the magazine and special features, which is exactly what I did. Eg: including the website. Articles: I really stuck to the conventions with this sections by keeping all the page numbers in ordaer and keeping it in a simple straight line Image credit: the image credit is usually very unoticable, I stuck to this convention by making it very small and hidden at the side. BACKGROUND: by doing a background picuture I really went against conventions. Magazines tend to have a wall of images, which is exactly what I did, but I decided to add a picture behind that. I felt that the picture was really strong because of the pose and the lighting so I thought that it was a strong enough picture to have as a background.
Slide 5
In what ways does your media product use, develop or challenge forms and conventions of real media products? I went with mainly all the conventions, which were……….. but, there were some things that I didn’t actually use. I didn’t use Captions, for the picture, I didn’t use a Button/slug, which indicates the content of the article. No Fillers either. Title: no conventions were broken for the title, design fonts, such as this one, are used in double page spreads and they can be in serif or sans serif. Body text: magazines, such as nme, can have one side as a picture and one side for the text. I followed this layout, which doesn’t really break coventions but I felt that I could make double page spread flow more seem together more if I put the black box behind but faded it slightly so you can still see the picture. I also extended my title to go half way across the double page spread so that the pages would seem more together. The anchor: the anchor can either be really noticable, like in Nme where a thick black box is used, or it can be really inconpicuous, like in Q magazine were they just put the q logo after the article. I decided to make it merge with the rest of the page and I used white to match with the tite,etc and I made it the same width as the rectangles used above. I didn’t want to use too many fonts on the page so I made the drop cap font the same as the pull quote. The maximum of fonts that I wanted to use was three. Image on DPS is particularly strong, explain why, explain the pose etc. Is that conventional?
Slide 7
How does your media product represent particular social groups? Pictures: parkas and hoop earings tend to be seen on people of the ages of 17- 26. the artists I used are mainly artists that are in the charst at the moment, ed sheeran, mumford and sons. The people featured are of a similar age to the readers. language: informal, conversational. Higher class people are probably seen as less likely to swear compared to others. These types of address make the magazine more relaxed and can relate to its audience more Choice of articles: articles that include audience ‘readers takeover’ a clear relationship with the reader, makes them feel part of the magazine. Colour: I found that this colour sheme was most favoured by my audience and this colour scheme can be associated with indie/rock. Font: the font is still quite ‘fun and bright’ but I didn’t want to make it to design to make the magazine seem a bit more serious and appealing for those in the b social grading
Slide 9
What kind of media institution might distribute your media product and why? Hearst magazines Yes: - its main focus is magazines It has a small amount of magazines that means more focus for my magazine lots of main interests which means the magazine could stretch to different areas of media No: It has absolutely no music magazines Its more of a fashion brand with magazines such as cosmopoltian and elle magazine its not really appealing to younger people – mainly towards adults
Slide 10
IPC media: Yes: it makes it brands iconic - I has worked with music magazines such as Nme its websites get almost as much attention as their magazines and this is a way of connecting with my audience No: Although it was worked with music magazines NME would be big competition Again, it has a huge focus on adults and its audience focus isnt parrallel with mine.
Slide 11
The publisher that I have chosen bauer media. This is because: A wide range of magazines spread all over the world – which my magazine could potentially do it also has a large amount of music media, including magazines, radio stations and tv channels which would really help the progression of my magazine it has influential music magazines such as q and nme. It may seem like they may be big competition but they don’t fall under the same tye of genre of acappella and for Q magazine, not particularly the same age range It may also seem like bauer media also has a big focus on adult but it also does produce magazines that are hugely popular with younger readers, such as Heat magazine and grazia magazine
Slide 13
1 – younger people are the ones that want to go out and see the artists and see them actually perform. My magazine targets those people and perfomers. 2 – this also means that my magazine would appeal to more people, as in certain people who like indie music and certain people who like pop music. 3 – by knowing this, I can know what the audience want to read and how serious they are about the content of the magazine rather than just purely focused on the artists and ‘gossip’ I wouldn’t ‘arcorn’ the audience because I feel that
Slide 15
How did you attract/address your audience? Direct eye contact: the artist is looking at the audience vice versa Artists favoured by them: , for example, Ed Sheeran is mentioned in my magazine and he falls under this category. Through my questionnaire, I learnt that Ed Sheeran was an artist that people of the ages of 17+ wanted to see. Bright colours: from doing my quesitonnaire I saw that red black and white was the colour scheme that was most favoured by the audience. These colour go really well together and they don’t clash. Informal and conversational text: these types of address give the magazine a more relaxed feel so the readers don’t have to stress to much when reading the magazine.
Slide 16
How did you attract/address your audience? Some artists that I used were Ed Sheeran and Mumford and sons, which were some of the most popular from my questionnaires. I was also able to use pictures of mumford and sons in my wall of pictures and of Tinie Tempah as my background, from when I went to see them and these artists are very popular at the moment. Articles that interest them: some areticles keep the audience updated, for example, the upcoming tours and gigs will apply to my audience because they are of an age where they will actually go out and see the artists perform/they are more likely to. I felt by including an article called ‘The readers takeover’ it would really interest them as they would feel included.
Slide 17
How did you attract/address your audience? The informal language is less likely to appeal to those who are of higher class. The conversational language adds to the tough persona of the artists and language such as ‘shitty’ and ‘bitch’ also do this. At the bottom, just above the anchor, I stated when the audience can buy the upcoming album promoted and how they can get it, which is from itunes which is the most well known place to buy music Social networking: social networking is hugely popular so I mentioned that the artist had a twitter account and something happened with it and this means that the artist can really relate to the audience and the audience can follow the artist not only through the magazine.
Slide 19
With photoshop: I was able to make the models complexion look clear and I could edit out her blemishes. I could also make her lips seem smoother and I could edit out hairs that were out of place by using the clone stamp tool. This tool takes a section of the picture you have selected and replaces it where you next select. I also altered the brightness/contrast of the picture to make the picture lighter and make it look like its sunny by liquifying the picture I was able to make the models eyelashes bigger and alter parts of her face. I was also able to make the background b&w by creating another layer in b&w and then rubbing out the the d
Slide 20
this is just one example where on photoshop I could enhance a picture. This is a picture I took and used for my table of contents. I thought this was a pretty strong picture to use because of the lighting and pose of the artists. I was able to make the picture stronger by changing the levels. I selected a black point of the picture, for example the back of someone's head and this then highlighted the light behind the artist and highlighted the outline of the artist. I also did this for a picture on my table of contents. I selected a grey point of the picture, for example, the grey on her jumper and this really enhanced the picture and the lighting.
Slide 21
Slides share: -this was really easy to use. After finishing my powerpoints all I had to do was upload the powerpoint and it would convert my powerpoint for me into a presentation. It would also embed the presentation for me which meant that I could copy the link onto the hmtl section when updating my blog. Picnik was really simple to use and completely free. Each editing tool had a really clear name and once you clicked on it, it directed you on what to do, however, after saving my images, I realised that the quality of the images were not as good, had I edited them on photoshop.
Slide 23
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? The fold Simple editing: with this picture the only things that I really did were simple on photoshop, I only edited blemishes on her face and made her complexion seem clearer. Whereas on A Cappella, I was able to do more to the picture, like change the background to black and white and alter her eye and hair colour. only two coverlines: I didn’t really make it look professional enough, partly because the magazine was for a school and that meant that a barcode wasn’t needed because it wouldn’t be bought. The picture wasn’t completely planned and the model hasn’t got any costume on, but that wasn’t necessarily needed, however, it was planned that the picture was to be taken in library but the different coloured books in the background make it really difficult for the audience to read In my table of contents, we can see that there is plenty of white space and this is because I only used two pictures. I could have made it stronger by adding more pictures/text or possibly a plain background. we can also see the text isn't actually all lined up – the page numbers are not on the same positioning on the pictures. Also, the articles/page/numbers are not lined up. the single numbers aren't the same distance from the articles. A Cappella I made sure that there were no white/empty spaces. If there was a sections were there was no text, I made sure something was there, as in, I used a background image on my table of contents and a wall of images to fill white spaces. I used several coverlines and explanatory's on my front cover to give the audience more of an insight into the magazine. I also made sure that I did an explanatory for each coverline so each coverline/kicker can be understood by the audience. When making my table of contents I used grid on photoshop to make sure each piece of text was lined up. I also made all the pictures that were used on the wall the same size so they would be symmetrical. when making a cappella, I was able to focus on the target audience more as I had a target audience in mind. With the school magazine, the audience was more general but the music magazine meant that I could focus on a particular group of people that liked a particular genre of music. By deciding on a particular genre of music I was able to base my magazine on that genre and focus on my target audience.